Nike Celebrates Black History Month. Be Bold. Be True.
BE BOLD. BE TRUE.
This year’s Nike Black History Month product collection honors three elite athletes who embody a bold and progressive spirit, both in athletics and social stewardship. Superstars Kevin Durant, Serena Williams and Didier Drogba inspired the 2013 “Be Bold, Be True” mantra and a monumental set of products. This BHM line features a bold repeat pattern, including hand-drawn icons symbolic of the causes each athlete is committed to outside of sports. And in keeping with a tradition of honoring this holiday by giving back to organizations that work to inspire youth, Nike, Inc. will make a financial contribution to Big Brothers Big Sisters of America. All BHM footwear and apparel will be available at Nike.com and select retailers beginning January 26. (source: Nike)
Nike Celebrates Black History Month. Be Bold. Be True.
0 comments:
Post a Comment